“Then, the algorithm picks up that your video is getting many views and pushes it to more users.” “As a general rule, it’s good to stick to 7 to 15 seconds, as short Reels tend to loop and will count as multiple views,” Mireia Boronat, senior content marketing executive at the Social Shepherd, told Hootsuite. To that end, shorter Instagram Reels that get right to the point perform best. “Above all, make sure your video has a strong opening hook and stays true to your personal brand,” McClellan says. Trimming your footage to focus on the most interesting and important parts of the clip.“Editing Instagram Reels videos is about finding the right balance between creativity and simplicity,” says Preston McClellan, CEO of marketing agency Golf Space Collective. Once done, you can use the in-app editor to trim your video, add filters, or insert music and other creative effects.Try to keep your in-feed videos under that one-minute mark to boost engagement. However, 60 seconds is how long a user can watch a video on your feed without clicking in to see more. Determine how long you want your IG video to be, up to 60 minutes long.You can also upload videos at 1080 x 608, but those may be cut off. Footage captured at 1080 x 1080 pixels will be displayed in landscape mode, while 1080 x 1350 videos show up in portrait mode. Determine the dimensions of your video.If you want to use more editing features, you may want to try video editing software such as Filmora or KineMaster. Open the app to access the in-app editor.To edit an Instagram video for the feed, here are some tips to follow: You can add stickers, text, or even draw on your IG Stories.It is also important to create consistent yet vibrant and appealing thumbnails.” According to Rudy Mawer, CEO of Mawer Capital, “Utilizing trending sounds is also algorithm approved, which will increase the reach of your Reel’s audience. If you choose a song that has available lyrics, you can add these lyrics to your video and customize them using different fonts and designs. Note that this feature is only available on iOS devices. If your video exceeds 60 seconds, use the video trimmer at the bottom of the screen.Start by swiping left or right to find the best filter for your content.Once you’ve captured your photo or video, there are several options to edit your Instagram Stories: Also, make sure you stick to the vertical format, as the majority of people will watch them on a phone. To edit a video for your Instagram Stories, you need to consider length-anything over 15 seconds will be split into multiple parts. For instance, the NFL, which is very active on Reels, was able to generate 67% more engagement. Conviva analyzed the IG Reels of different sports leagues and found that the average engagement per Reel was significantly higher compared to traditional videos. These short-form videos-which can be up to 90 seconds long-have their own tab on the app, making them easier to discover. Instagram Reels: Launched in 2020, IG Reels are essentially the platform’s answer to TikTok.Live videos add a more human touch to your brand. They’re also great for engagement as they let you directly connect with your audience.
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